Linton Weeks at National Public Radio has an interesting take on the future of Associations. In it is a quote from Jim Carroll, author of Ready, Set, Done: How to Innovate When Faster is the New Fast (quoted below). Hey AIC and ALA executive committees, you should read this article.
In 2010 Carroll wrote that many of the trade groups “remain stuck in a rut of complacency. They deliver the same old program. They focus on the same old issues, generate the same old knowledge, plan the same old conference, and have their agenda managed by the same old membership has-beens.
“Meanwhile, they bemoan the fact that membership is declining; that the Millennials seem to have little time or inclination to join them; and that the world is just becoming, well, too complex to deal with.
“So they form a committee, hire a consultant, study the issue, and lull themselves into a false sense of future-security.
“By doing so, they are almost guaranteeing themselves a march into oblivion.” If an association “doesn’t evolve at the same pace,” Carroll says today, “or doesn’t keep up, or doesn’t define the future, it risks becoming obsolete.”
What do you think readers? What is the value of a trade association membership?
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